The Perfect Neighborhood keeps growing beyond a campaign. Building on Storia’s data-driven vision of the ideal neighborhood, the latest chapter invites people to help shape it. Romanian comedian and actor Costel becomes the face of the campaign, delivering postcards that encourage people to share what they’d improve in their own neighborhood through a live survey.

As Lead Art Director, I defined the visual language across the hero film, a flexible KV system, social, OOH, digital, metro takeover and everything in between.

One of my favourite executions was the campaign website. I led its visual concept, transforming it into a playful macOS-inspired desktop where every section lives inside a folder waiting to be explored.

Even the survey became part of the experience, disguised as a PowerPoint presentation where people can pitch ideas for a better neighborhood. It doesn’t feel like filling out a form, it feels like playing around inside the campaign itself.

CREDITS

Creative Director: Miruna Dumitrescu
Copywriter: Andreea Crivăț
Art Director: Dragoș Crăciun
Account Director: Claudia Cofaru

Director: iRonic Distors
DOP: Adrian Cucu