A series of key visuals crafted over two eMAG Black Friday editions, each with its own bold, distinctive style.
We explored a mix of unexpected visual directions – from double exposure and ripped paper to film poster aesthetics and collage treatments. Different looks, one goal: to break the mold of typical retail campaigns.

Each visual was designed with high attention to craft and storytelling, adapting seamlessly across touchpoints like social, display, video, and OOH.