Led art direction on this one end to end.

Key visuals, POSM rollout across stations, animated videos, creative guidance and direction for Simone Tempestini’s own team on the digital content built to enhance the campaign.

The idea: fuel up with OMV MaxxMotion, activate the promo in the MyStation app, get a shot at a full day on the MotorPark Adâncata circuit, riding alongside Simone Tempestini, Romania’s national rally champion.

Performance fuel, proven on an actual track, by the guy who actually races on it.