Șnur from The Perfect Neighborhood learned how to Carol
My role
Lead Art director
Client
STORIA
Description
Șnur moved to The Perfect Neighborhood. Settled in fine. One problem: nobody taught him how to carol.
So we asked the internet to do it.
Three days, one question a day, on Instagram and Facebook. What do people sing. What’s the tradition. What’s the one carol everyone actually knows. Bunch of answers came in.
We took all of it and fed it into an AI. Built an original carol out of it. Not written by us. Written by Șnur and whoever showed up in the comments.
Dropped it on Christmas Eve. A gift back to the neighborhood that taught him.
