We shaped a Gen-Z, glossy visual aesthetic with sleek blacks and neon gimmicks, featuring Johny Romano at the center. The campaign ran across TV, digital, TikTok, social and OOH, with bold shapes, high-contrast lighting, and sharp typography tying it all together.

The process was fast-paced and intense: a full month of work including briefings, presentations, post-production oversight, studio feedbacks; two days of shooting that felt like 4 days and a dedicated photo session. Every decision, from compositions to textures, was crafted to make Black Friday feel bigger, louder, and instantly alive.

CREDITS

Creative Directors: Andreea Ghenoiu, Adina Bașag
Copywriters: Adina Bașag, Luiza Mihăilescu, Matei Popescu
Art Directors: Dragoș Crăciun, Corneliu Dobrea
Account Managers: Alexandra Lupeanu, Alexandra Stancu, Anca Negraru

Director: Macar Severin
DOP: Tudor Lucaciu

Photographer: Bogdan Petrice