For eMAG’s birthday, we crafted a bold, cool, and modern visual language. We put the spotlight on photos taken during the commercial shoot—spot-on with acting, expressions, and cinematic moments. The whole visual treatment leaned heavily into the party vibe—celebration, fun, and good times.

The visual language centered around the “gift wheel” featured in the TVC, turning it into a colorful, key element that everything else spun around. We supported the campaign with posts, contests, and influencer activations for eMAG’s 2024 birthday.