After years of treating freedom as something big and heroic, YOURFREEDOM brings it back to where it actually lives: in the small moments we usually overlook.

This year, YOURFREEDOM is all about spotting those little moments.

With the new “Caught in the Act” format, Alex Bogdan steps into real-life situations and meets people exactly when these moments happen: dancing in the rain after missing the bus, singing together in a station or choosing to walk instead of sitting in traffic.

Because freedom is already there. You just have to notice it.

CREDITS

Creative Director: Titus Dumitrescu, Ciprian Frunzeanu
Copywriter: Andreea Crivăț
Art Director: Dragoș Crăciun
Account Director: Veronica Ciacoveanu

Director: Ciprian Frunzeanu
DOP: Vlad Dumitrescu