You grab everything straight from your list, right from the app. The eMAG app, of course. And if you ever need a little reminder, meet the Căutărescu family and Micu’ Relu – with literal lightbulbs over his head – to help spark your memory and restock smart.

That’s where the campaign idea started. From there, we rolled out over 7 TV spots, 10+ Social Media eye-candy formats, TikToks, and more.