For Corretto, a specialty coffee brand that celebrates quality, origin, and craft, I was tasked with creating a fresh, versatile packaging system that highlights the uniqueness of each coffee while staying true to the brand identity.

I explored three distinct directions: one with vibrant geometric shapes that metaphorically represent the terroir and soil of each coffee origin, resulting in eye-catching and adaptable packaging; another that plays with curves, cutouts, and flowing lines to bring each label to life, reflecting the individuality of every coffee from filter to espresso; and a boldest direction where I illustrated coffee beans by origin, keeping color coding for consistency, paired with a minimalist serif typeface with custom “O”s hinting at beans. The result is a cohesive system that is visually striking, playful, and authentic, telling each coffee’s story while standing out on shelf.