Art directed a print and digital series built around that contradiction. Broke the headline apart, letter by letter, so the type falls apart the same way the buildings do.

Voice pulled from Nichita Stănescu, one of Romania’s most important 20th-century poets, known for turning small, quiet moments into something almost unbearably tender. Borrowed that same tenderness here, so a building falling apart reads less like a policy failure and more like a loss you can actually feel.

For a heritage that’s disappearing quietly, we made the message impossible to ignore.

This is how we intended to communicate the fate of the over 800 manor houses, churches, bridges, and historic buildings cared for by the Ambulance for Monuments.

We created a mockumentary style video that implies CGI and AI stills with the help of a CGI studio @CircoVisual.

CREDITS

Creative Directors: Valentin Suciu, Adina Bașag
Copywriter: Anca Panțuș
Art Director: Dragoș Crăciun
Strategy: Ștefania Bercu
Client Service: Alexandra Vestineanu

Circo Visual team: Andrei Stoleru, Dragoș Coman